Beautiful were tasked with creating bold packaging and a punchy advertising campaign for The Brit Awards 2017 album, the annual UK music compilation that celebrates the most important artists from the past year.
Like the Awards themselves, The album itself is a survey of all that is popular and credible in pop music in 2017. The hit-packed collection celebrates the biggest and best tracks of the year from the best talent in music, including The Weeknd, Ellie Goulding, Daft Punk, Zara Larsson, Little Mix, Sia, James Arthur, Clean Bandit, and Christine and the Queens along with 2017 Critics’ Choice winner Rag’n’Bone Man and many more.
Each year the Brits statue is re-imagined by an iconic artist and for 2017 the award was designed by the late visionary architect Sara Hadid. The striking statue design was central to the marketing campaign and followed through into packaging.