Disney Junior loved our 2017 Christmas channel branding so much they asked us back to create their festive branding for 2018. It didn’t hurt that last year’s package was also a Promax winner!
The direction of the branding was informed by some initial research Disney conducted with kids and parents. The idents reflect feedback from the kids about what they most looked forward to at Christmas, wrapping presents, decorating the tree, writing a list to Santa, turning on Christmas lights and of course, hoping it will snow!
Five key shows were chosen to feature in the idents with the characters getting ready for Christmas with the kids.
We produced 5 idents, a 60” brand spot, countdown bumpers to the big day and a kit of parts for promo packaging.