Disney approached Beautiful to create their latest Summer campaign for Disney Junior, their amazing pre-school channel. They wanted a campaign focussing on Disney Junior’s biggest hitters and key new shows that promoted the idea that ’the sun’s out, we’re all together having fun, and we’re happy!'
Our proposal focused on the excitement of going on your summer holidays. There’s nothing more exciting for a child than packing your favourite toys for your holiday, so we used the idea of suitcases full of summer fun for the campaign. In each ident a suitcase opens to reveal a holiday world, each focused on a different Disney Junior show.
We produced a full campaign for the brand consisting of a comprehensive kit of parts across on-air, print and digital.