Following a competitive pitch Beautiful were tasked with rebranding Nickelodeon's cartoon-only channel Nicktoons. The brief was to 'focus on funny' and to place Nicktoons characters at the forefront of the branding.
The rebrand went on to win silver at Promax UK in the best channel identity category.
A new identity was created placing the characters eyes within the Nicktoons logo. This simple solution ties the brand to the characters seamlessly and allows the brand itself to be funny.
Nickelodeon selected key shots to be re-animated to sit in with the branding. Cell animation was re-created in Adobe Flash to give a crisp scalable image. 3D cartoons were modelled and rigged in Maxon's Cinema 4D.
The rebrand included logo, idents, stings, promo packaging, bugs and in-program-pointers as well as re-skinning existing assets to sit within the new brand.