We worked closely with MTG Creative to design a new sports brand for Viasat aligning their sports channels closer to the rest of the Viasat family of brands.
An existing family of sport-specific channels were replaced with a single Viasport brand and numbered channel set. Individual sports now run across different channels and are distinguished by colour and newly designed icon as required.
The new Viasport logo marque is a subtle evolution of the previous brand allowing it’s iconic and widely recognised style to be retained. The ‘S’ of the logo marque has been redesigned into a single sweeping curve to represent Viasport’s cleaner, more modern vision going forward.
The heritage blue gradient remains due to it’s brand recognition. However, the Viasport font has been brought up to date and in line with the rest of the Viasat brand family with the use of the brand font, MTG Sans.
Idents and Stings are themed by sport with a dramatic black and white cinematic slow motion montage that builds anticipation for the action to come.