Disney Junior loved our 2017 Christmas channel branding so much they asked us back to create their festive branding for 2018. It didn’t hurt that last year’s package was also a Promax winner!
The direction of the branding was informed by some initial research Disney conducted with kids and parents. The idents reflect feedback from the kids about what they most looked forward to at Christmas, wrapping presents, decorating the tree, writing a list to Santa, turning on Christmas lights and of course, hoping it will snow!
Five key shows were chosen to feature in the idents with the characters getting ready for Christmas with the kids.
We produced 5 idents, a 60” brand spot, countdown bumpers to the big day and a kit of parts for promo packaging.
Turner commissioned Beautiful to rebrand Boomerang across Europe, the Middle East and Africa. The Boomerang brand is aimed at four- to seven-year-old kids, and shows non-stop laugh-out-loud timeless cartoons such as Scooby Doo and Looney Tunes.
As well as the TV channel kids interact with the Boomerang brand through its website, social media and YouTube. The rebrand had to enhance this experience across all these touch points. Turner wanted to keep the well-known/recognisable channel logo, but everything else was open to change.
We devised a system of ‘mini-idents’: short, silly stings that can work individually for punchy branding online; and be curated together to form longer idents on-air. Content is king in these new idents which all feature the Boomerang characters, aligning the shows kids love with the channel brand. In total we delivered 50 idents, giving the channel enough content to survive repeat viewing.
Alongside the idents we created a compressive kit of parts for the brand that caters for the different needs of overseas territories.
The channel navigation uses bold colours and patterns combined with giant faces of their iconic characters to provide a bright, fun, brand that appeals to kids.
Nordic Entertainment Group asked us to help them create the Christmas branding for their TV3 channel. The concept they wanted to bring to life was a Christmas bauble factory operated by a cheeky group of Christmas gnomes (or ‘Nisse’ as they are known in Scandinavia).
We built an authentically festive 3D world that housed both the factory and the hard working (or not so hard working…) gnomes. To achieve the stop motion animation effect the final renders were completed at 12 frames per second with realistic exposure variations frame to frame. The result is a charmingly festive ident that’s full of Christmas cheer and festive fun.
Disney approached Beautiful to create their latest Summer campaign for Disney Junior, their amazing pre-school channel. They wanted a campaign focussing on Disney Junior’s biggest hitters and key new shows that promoted the idea that ’the sun’s out, we’re all together having fun, and we’re happy!'
Our proposal focused on the excitement of going on your summer holidays. There’s nothing more exciting for a child than packing your favourite toys for your holiday, so we used the idea of suitcases full of summer fun for the campaign. In each ident a suitcase opens to reveal a holiday world, each focused on a different Disney Junior show.
We produced a full campaign for the brand consisting of a comprehensive kit of parts across on-air, print and digital.
Ride Like the Wind is the ultimate collection of classic guitar anthems, designed to thrill on the open road. The collection features legendary hits from Billy Joel, Boston, Meat Loaf, Elton John, Survivor, Kansas and many more.
Throughout the advert the car travels from sunrise to sunset through a series of classic American scenes, evoking the ultimate road trip.
Each scene is a separate diorama modelled in 3D in Cinema 4D. The scenes sit on a panel that rotates and flips to reveal new environments as our driver journeys across America.
TMF are international expansion experts with a global network in 83 countries. TMF helps businesses of all sizes expand and operate both within and beyond their own markets.
Working in collaboration with our friends at Mindplan Productions we have been producing marketing and communication films for TMF Group for over 6 years. For this project we were approached to produce a film expressing their brand purpose for a global conference. We designed a clean modern animation that puts the message at the heart of the film. Never put off by a tight deadline we turned this film around in just 10 days.
We worked closely with MTG Creative to design a new sports brand for Viasat aligning their sports channels closer to the rest of the Viasat family of brands.
An existing family of sport-specific channels were replaced with a single Viasport brand and numbered channel set. Individual sports now run across different channels and are distinguished by colour and newly designed icon as required.
The new Viasport logo marque is a subtle evolution of the previous brand allowing it’s iconic and widely recognised style to be retained. The ‘S’ of the logo marque has been redesigned into a single sweeping curve to represent Viasport’s cleaner, more modern vision going forward.
The heritage blue gradient remains due to it’s brand recognition. However, the Viasport font has been brought up to date and in line with the rest of the Viasat brand family with the use of the brand font, MTG Sans.
Idents and Stings are themed by sport with a dramatic black and white cinematic slow motion montage that builds anticipation for the action to come.
Beautiful were tasked with creating bold packaging and a punchy advertising campaign for The Brit Awards 2017 album, the annual UK music compilation that celebrates the most important artists from the past year.
Like the Awards themselves, The album itself is a survey of all that is popular and credible in pop music in 2017. The hit-packed collection celebrates the biggest and best tracks of the year from the best talent in music, including The Weeknd, Ellie Goulding, Daft Punk, Zara Larsson, Little Mix, Sia, James Arthur, Clean Bandit, and Christine and the Queens along with 2017 Critics’ Choice winner Rag’n’Bone Man and many more.
Each year the Brits statue is re-imagined by an iconic artist and for 2017 the award was designed by the late visionary architect Sara Hadid. The striking statue design was central to the marketing campaign and followed through into packaging.
Sonic is a popular Indian Kids TV channel owned by Viacom and part of the Nickelodeon family.
Beautiful Creative was invited to re-brand the channel following a competitive pitch. The brief was to transform Sonic from an action-based channel to a comedy-focused proposition. The repositioning was driven by a desire to be more gender-inclusive, and attract younger viewers who prefer comedy over action. Younger viewers of comedy and cartoons form a more loyal audience and change channel less often. The target audience was to be expanded from 10-14 year-old boys to 4-14 year-old children with a ‘bullseye’ audience of nine year-old boys. The ultimate aim is to build a distinctive brand that can grow a loyal audience in a crowded and competitive area.
At the heart of the new logo sits the ‘spark’ representing the spark of comedy now airing on the channel. The logo is rounded and in bright colours that compliment the Nickelodeon orange, and is more inclusive than the rather angular and mechanical logo associated with the previous identity.
The idents are funny animated shorts with an unexpected, silly twist at the end. We are producing a set of 17 original idents at different durations (no cut-downs) to insure the branding on the channel is varied and fresh.
The first phase of the re-brand has now gone live! There will be much more to come throughout 2016 as the channel brand is expanded to provide greater variety and keep the OSP fresh throughout the year.
This is a truly comprehensive rebrand consisting of hundreds of deliverables for both on and off-air use, including seasonal packaging, brand books and merchandising guidelines.
We worked with Dixon Baxi on the rebrand of UKTV's flagship entertainment channel, Watch. The identity was underpinned by a new positioning that explored the extraordinary.
The channel was redefined to give the viewer a much more dramatic and exciting experience. The work included a brand new identity consisting of logo and OSP as well as new promo toolkit, IPPs, DVEs, blips, and bumpers.
Disney approached us to produce their Christmas branding for their pre-school channel Disney Junior.
Disney Junior is always magical, but Christmas is an extra specially magical time of year. We produced 5 idents each featuring kids visiting a different Disney Junior character. The package also included promo packaging and countdown bumpers counting down to the big day.
The package is a combination of live action, co-directed by Nam Patel for Disney and Matt Coppolaro for Beautiful, and 3D animation in Cinema 4D. The idents were composited in After Effects.
We worked with the awesome Dixon Baxi on the rebrand of NBCUniversal's Telemundo. Telemundo is a Spanish language network and is the fastest growing channel in the US regardless of language.
We created a comprehensive 3D framework of animations for the channel based around a brand new logo. To give the flexibility that Telemundo needed the system is designed to be re-skinned to create a rich and varied brand that retains a core constancy.
The framework included template animations for promo openers, endboards, snipes, banners, transitions, indents, menus and a type kit.
The rebrand won two Gold PromaxBDA Latin America awards for logo design and on-air typography.
Since the rebrand we have continued working with Telemundo on campaigns for their South African channel.
Following a competitive pitch Beautiful were tasked with rebranding Nickelodeon's cartoon-only channel Nicktoons. The brief was to 'focus on funny' and to place Nicktoons characters at the forefront of the branding.
The rebrand went on to win silver at Promax UK in the best channel identity category.
A new identity was created placing the characters eyes within the Nicktoons logo. This simple solution ties the brand to the characters seamlessly and allows the brand itself to be funny.
Nickelodeon selected key shots to be re-animated to sit in with the branding. Cell animation was re-created in Adobe Flash to give a crisp scalable image. 3D cartoons were modelled and rigged in Maxon's Cinema 4D.
The rebrand included logo, idents, stings, promo packaging, bugs and in-program-pointers as well as re-skinning existing assets to sit within the new brand.
Digi Film is Romania's premium movie channel from Digi TV, offering a wide range of latest releases and a comprehensive library of quality films.
We produced all on-air elements including idents and OSP designed by our friends at Kemistry.
Turner asked us to produce a bedtime branding block for their pre-school Cartoonito channel using their brand characters. We conceived a set of idents based on the Cartoonitos' dreams, each dream reflecting the character's personality and aspirations.
Following the success of the channel branding work we were asked to create a set of follow up idents for Fairy Non-Bio's sponsorship of the bedtime block. For these we created a variety of scenarios where Bizzie (the iconic Fairy baby) interacted with the Cartoonito characters in a series of fun playful environments.
The Amazing World of Gumball is one of Cartoon Network’s top animated kids shows, following the adventures of Gumball the cat and his brother Darwin the fish (long story). We were asked by Turner Broadcasting to deliver an integrated on and off air campaign to promote the show across the Nordic region.
With ‘Think Like Gumball’ the central proposition for the campaign we developed a 3D rendition of Gumball’s brain which had a humorous homemade feel to it in keeping with the quirky, mixed media aesthetic of the show. This was then used across both the on air elements (promo, teaser and OSP) as well as in the off air campaign which included a bespoke design for the OOH sites in Copenhagen which had Gumball jumping out of the top of the poster frame.
We were asked to realise a fantastic, fun and eye-catching campaign for the debut of RuPaul’s Drag Race on truTV.
From shoot to delivery we worked closely with Turner’s creative team to craft, roll out and deliver a traffic-stopping campaign in print, on London’s buses and on animated billboards around the country.
As a channel grows the needs of it’s channel identity change, elements needed at launch become redundant and new assets are required for new signposting and marketing opportunities.
We have worked closely with NBCUniversal to expand their existing channel brands to meet new requirements across multiple regions. Notably we have worked on Universal Channel creating new logo bumpers, continuity animations, promo end boards, box set packaging, and ‘Express From The US' packaging signposting content that is being broadcast immediately after first broadcast in the US.
All new content has been created to blend seamlessly with the existing branding, with localisation and brand guidelines created across multiple regions.
This Is is Universal Music’s leading global dance music brand. We helped develop the This Is brand across a range of media platforms to build audience awareness and consumer engagement for their carefully curated dance music compilations and playlists.
Our work has spanned TV, online, mobile and live events including the branding and visuals for the This Is Dance 2016 Live event that featured chart toppers Sigma and was streamed live to over 250,000 viewers globally.
Nick Kicks is a weekly football magazine show on NickToons bringing kids their football fix on a Saturday morning.
Featuring goals and highlights from the weeks football league action as well as fantastic features like Spongebob Vs. Mascot, Chip ’n’ Bin and Be the Manager.
Beautiful produced the logo, titles and graphics package for the show including results lower thirds, fixtures tables, transitions, stings, break bumpers and more.
Working with Lambie Nairn we created the OSP (on-screen presentation) for the Euro 2012 football tournament.
The graphics package included hundreds of deliverables to display all the match information on-screen as well as logo animations, break bumpers and sponsorship indents.
Ministry of Sound tasked us with creating their new nostalgic Throwback brand for them. The Throwback compilations capitalise on the social media #TBT (Throwback Thursdays) trend which also features on Ministry of Sound radio.
The brand has been a huge success with Throwback Old Skool and Throwback R&B selling over 130,000 units each, and Throwback Slowjamz smashing into the charts at number 1.
Young & Married is a brand new series on MTV based on young couples who have fallen in love and chosen to spend their life together. Mentorn Media commissioned this graphics package following a competitive pitch.
Taking inspiration from the words of Ronan Keating - "love is a roller coster, you've just got to ride it" - we organised a photo shoot of a suitably MTV looking couple and used the stills to place them on 3D roller coaster representing the ups and downs of married life.
We developed this brand campaign for SyFy. In addition to appearing in the national press, the campaign was tailored to fit some of London’s most sought after display sites including Europe's largest indoor advertising screen at Waterloo Station.
Beautiful were selected to rebrand all3media, acknowledged by Televisual as the UK’s Number 1 ”super indie” 2013.
all3media group comprises of eighteen leading production companies responsable for a raft of programs that are household names both in the UK and abroad including Peep Show, Shameless, The Only Way is Essex and Hollyoaks.
We were asked not just to update a tired identity, but to re-cast a complex business as a single distinctive home for extraordinary talented and creative individuals. We searched for a forward-thinking inclusive identity, without losing the hard-earned reserves of value and goodwill built-up in the brand.
Our research and development resulted in an engaging solution and a comprehensive brand platform for all3media’s businesses – including international distribution – that has equipped them for growth in America and online.
Beautiful worked on the rebrand following a credentials pitch lead by off-air creative director Marcus Freeman.
Tribes is a service Channel 4 offers it’s advertisers to provide them with data, research and insight into the channel’s core audience of 16 to 24 year olds.
Channel 4 approached Beautiful with a brief to create a new video that explained the service in an engaging and non-corporate way to their target media audience.
To achieve this we used a combination of type, graphics and still imagery alongside footage filmed by the ‘Tribes’ themselves to create a film that was both informative and engaging but avoided the usual clichés of the corporate explainer video.
Commercial for the #1 album from Ministry of Sound, Eat, Sleep Rave, Repeat - the definitive guide to rave culture.
We came up with a concept that would perfectly compliment the soundbed creating an unmissable assault on the senses.
We have a long standing relationship with A&E Networks, who run the History and Crime & Investigation Network TV channels.
Over the years we’ve delivered a huge range of design and branding projects, from promos and idents to on-screen presentation. This has given us a deep and detailed understanding of their channel brands, enabling us to respond quickly and efficiently to new briefs, and create content that’s as squarely on-brand as it is engaging for the channel’s audience.
Following a competitive pitch Beautiful were tasked with branding Disney Channel Top 10, a new countdown show on Disney Channel.
The show features top 10 countdowns of Disney moments such as the top 10 Disney Movies. We thought about the wealth of great Disney content to pick from and created numbers that fill up with all the good stuff Disney has to offer until they are literally fit to burst.
Playing out in multiple territories the identity is text-free, using the countdown numbers for the identity.
Ministry of Sound asked us to create the new brand 'Rapper's Delight' for their record label. We used the humble dollar bill for inspiration alluding to the culture of aspiration and conspicuous wealth in rap music.
The first release was an instant hit entering the charts at number 1.
We worked with Ministry of Sound to come up with a visual campaign for their latest compilation release, The Biggest Breakdowns of All Time.
Ministry needed a campaign with high impact that would stand out in the crowded and highly competitive 4th quarter market.
We literally gave them high impact by smashing the iconic Ministry of Sound logo to pieces.
Working with MTV we produced a branding package for their Nation’s Favourite Summer Anthems season on VH1.
Taking inspiration from the traditional holiday postcard, we produced a promotional TV spot to encourage viewer participation that combined stop motion animation with shot footage to capture the hazy joys of summer.
Alongside the promo we also designed an OSP system that was used throughout the season to accompany the music videos that had been voted for by the viewers.