Sonic is a popular Indian Kids TV channel owned by Viacom and part of the Nickelodeon family.
Beautiful Creative was invited to re-brand the channel following a competitive pitch. The brief was to transform Sonic from an action-based channel to a comedy-focused proposition. The repositioning was driven by a desire to be more gender-inclusive, and attract younger viewers who prefer comedy over action. Younger viewers of comedy and cartoons form a more loyal audience and change channel less often. The target audience was to be expanded from 10-14 year-old boys to 4-14 year-old children with a ‘bullseye’ audience of nine year-old boys. The ultimate aim is to build a distinctive brand that can grow a loyal audience in a crowded and competitive area.
At the heart of the new logo sits the ‘spark’ representing the spark of comedy now airing on the channel. The logo is rounded and in bright colours that compliment the Nickelodeon orange, and is more inclusive than the rather angular and mechanical logo associated with the previous identity.
The idents are funny animated shorts with an unexpected, silly twist at the end. We are producing a set of 17 original idents at different durations (no cut-downs) to insure the branding on the channel is varied and fresh.
The first phase of the re-brand has now gone live! There will be much more to come throughout 2016 as the channel brand is expanded to provide greater variety and keep the OSP fresh throughout the year.
This is a truly comprehensive rebrand consisting of hundreds of deliverables for both on and off-air use, including seasonal packaging, brand books and merchandising guidelines.
We worked with Dixon Baxi on the rebrand of UKTV's flagship entertainment channel, Watch. The identity was underpinned by a new positioning that explored the extraordinary.
The channel was redefined to give the viewer a much more dramatic and exciting experience. The work included a brand new identity consisting of logo and OSP as well as new promo toolkit, IPPs, DVEs, blips, and bumpers.
We worked with the awesome Dixon Baxi on the rebrand of NBCUniversal's Telemundo. Telemundo is a Spanish language network and is the fastest growing channel in the US regardless of language.
We created a comprehensive 3D framework of animations for the channel based around a brand new logo. To give the flexibility that Telemundo needed the system is designed to be re-skinned to create a rich and varied brand that retains a core constancy.
The framework included template animations for promo openers, endboards, snipes, banners, transitions, indents, menus and a type kit.
The rebrand won two Gold PromaxBDA Latin America awards for logo design and on-air typography.
Since the rebrand we have continued working with Telemundo on campaigns for their South African channel.
Following a competitive pitch Beautiful were tasked with rebranding Nickelodeon's cartoon-only channel Nicktoons. The brief was to 'focus on funny' and to place Nicktoons characters at the forefront of the branding.
The rebrand went on to win silver at Promax UK in the best channel identity category.
A new identity was created placing the characters eyes within the Nicktoons logo. This simple solution ties the brand to the characters seamlessly and allows the brand itself to be funny.
Nickelodeon selected key shots to be re-animated to sit in with the branding. Cell animation was re-created in Adobe Flash to give a crisp scalable image. 3D cartoons were modelled and rigged in Maxon's Cinema 4D.
The rebrand included logo, idents, stings, promo packaging, bugs and in-program-pointers as well as re-skinning existing assets to sit within the new brand.
Digi Film is Romania's premium movie channel from Digi TV, offering a wide range of latest releases and a comprehensive library of quality films.
We produced all on-air elements including idents and OSP designed by our friends at Kemistry.
Turner asked us to produce a bedtime branding block for their pre-school Cartoonito channel using their brand characters. We conceived a set of idents based on the Cartoonitos' dreams, each dream reflecting the character's personality and aspirations.
Following the success of the channel branding work we were asked to create a set of follow up idents for Fairy Non-Bio's sponsorship of the bedtime block. For these we created a variety of scenarios where Bizzie (the iconic Fairy baby) interacted with the Cartoonito characters in a series of fun playful environments.
The Amazing World of Gumball is one of Cartoon Network’s top animated kids shows, following the adventures of Gumball the cat and his brother Darwin the fish (long story). We were asked by Turner Broadcasting to deliver an integrated on and off air campaign to promote the show across the Nordic region.
With ‘Think Like Gumball’ the central proposition for the campaign we developed a 3D rendition of Gumball’s brain which had a humorous homemade feel to it in keeping with the quirky, mixed media aesthetic of the show. This was then used across both the on air elements (promo, teaser and OSP) as well as in the off air campaign which included a bespoke design for the OOH sites in Copenhagen which had Gumball jumping out of the top of the poster frame.
We were asked to realise a fantastic, fun and eye-catching campaign for the debut of RuPaul’s Drag Race on truTV.
From shoot to delivery we worked closely with Turner’s creative team to craft, roll out and deliver a traffic-stopping campaign in print, on London’s buses and on animated billboards around the country.
As a channel grows the needs of it’s channel identity change, elements needed at launch become redundant and new assets are required for new signposting and marketing opportunities.
We have worked closely with NBCUniversal to expand their existing channel brands to meet new requirements across multiple regions. Notably we have worked on Universal Channel creating new logo bumpers, continuity animations, promo end boards, box set packaging, and ‘Express From The US' packaging signposting content that is being broadcast immediately after first broadcast in the US.
All new content has been created to blend seamlessly with the existing branding, with localisation and brand guidelines created across multiple regions.
This Is is Universal Music’s leading global dance music brand. We helped develop the This Is brand across a range of media platforms to build audience awareness and consumer engagement for their carefully curated dance music compilations and playlists.
Our work has spanned TV, online, mobile and live events including the branding and visuals for the This Is Dance 2016 Live event that featured chart toppers Sigma and was streamed live to over 250,000 viewers globally.
Nick Kicks is a weekly football magazine show on NickToons bringing kids their football fix on a Saturday morning.
Featuring goals and highlights from the weeks football league action as well as fantastic features like Spongebob Vs. Mascot, Chip ’n’ Bin and Be the Manager.
Beautiful produced the logo, titles and graphics package for the show including results lower thirds, fixtures tables, transitions, stings, break bumpers and more.
Working with Lambie Nairn we created the OSP (on-screen presentation) for the Euro 2012 football tournament.
The graphics package included hundreds of deliverables to display all the match information on-screen as well as logo animations, break bumpers and sponsorship indents.
Ministry of Sound tasked us with creating their new nostalgic Throwback brand for them. The Throwback compilations capitalise on the social media #TBT (Throwback Thursdays) trend which also features on Ministry of Sound radio.
The brand has been a huge success with Throwback Old Skool and Throwback R&B selling over 130,000 units each, and Throwback Slowjamz smashing into the charts at number 1.
Young & Married is a brand new series on MTV based on young couples who have fallen in love and chosen to spend their life together. Mentorn Media commissioned this graphics package following a competitive pitch.
Taking inspiration from the words of Ronan Keating - "love is a roller coster, you've just got to ride it" - we organised a photo shoot of a suitably MTV looking couple and used the stills to place them on 3D roller coaster representing the ups and downs of married life.
We developed this brand campaign for SyFy. In addition to appearing in the national press, the campaign was tailored to fit some of London’s most sought after display sites including Europe's largest indoor advertising screen at Waterloo Station.
Beautiful were selected to rebrand all3media, acknowledged by Televisual as the UK’s Number 1 ”super indie” 2013.
all3media group comprises of eighteen leading production companies responsable for a raft of programs that are household names both in the UK and abroad including Peep Show, Shameless, The Only Way is Essex and Hollyoaks.
We were asked not just to update a tired identity, but to re-cast a complex business as a single distinctive home for extraordinary talented and creative individuals. We searched for a forward-thinking inclusive identity, without losing the hard-earned reserves of value and goodwill built-up in the brand.
Our research and development resulted in an engaging solution and a comprehensive brand platform for all3media’s businesses – including international distribution – that has equipped them for growth in America and online.
Beautiful worked on the rebrand following a credentials pitch lead by off-air creative director Marcus Freeman.
Tribes is a service Channel 4 offers it’s advertisers to provide them with data, research and insight into the channel’s core audience of 16 to 24 year olds.
Channel 4 approached Beautiful with a brief to create a new video that explained the service in an engaging and non-corporate way to their target media audience.
To achieve this we used a combination of type, graphics and still imagery alongside footage filmed by the ‘Tribes’ themselves to create a film that was both informative and engaging but avoided the usual clichés of the corporate explainer video.
Commercial for the #1 album from Ministry of Sound, Eat, Sleep Rave, Repeat - the definitive guide to rave culture.
We came up with a concept that would perfectly compliment the soundbed creating an unmissable assault on the senses.
We have a long standing relationship with A&E Networks, who run the History and Crime & Investigation Network TV channels.
Over the years we’ve delivered a huge range of design and branding projects, from promos and idents to on-screen presentation. This has given us a deep and detailed understanding of their channel brands, enabling us to respond quickly and efficiently to new briefs, and create content that’s as squarely on-brand as it is engaging for the channel’s audience.
Following a competitive pitch Beautiful were tasked with branding Disney Channel Top 10, a new countdown show on Disney Channel.
The show features top 10 countdowns of Disney moments such as the top 10 Disney Movies. We thought about the wealth of great Disney content to pick from and created numbers that fill up with all the good stuff Disney has to offer until they are literally fit to burst.
Playing out in multiple territories the identity is text-free, using the countdown numbers for the identity.
Ministry of Sound asked us to create the new brand 'Rapper's Delight' for their record label. We used the humble dollar bill for inspiration alluding to the culture of aspiration and conspicuous wealth in rap music.
The first release was an instant hit entering the charts at number 1.
We worked with Ministry of Sound to come up with a visual campaign for their latest compilation release, The Biggest Breakdowns of All Time.
Ministry needed a campaign with high impact that would stand out in the crowded and highly competitive 4th quarter market.
We literally gave them high impact by smashing the iconic Ministry of Sound logo to pieces.
Working with MTV we produced a branding package for their Nation’s Favourite Summer Anthems season on VH1.
Taking inspiration from the traditional holiday postcard, we produced a promotional TV spot to encourage viewer participation that combined stop motion animation with shot footage to capture the hazy joys of summer.
Alongside the promo we also designed an OSP system that was used throughout the season to accompany the music videos that had been voted for by the viewers.