The Amazing World of Gumball is one of Cartoon Network’s top animated kids shows, following the adventures of Gumball the cat and his brother Darwin the fish (long story). We were asked by Turner Broadcasting to deliver an integrated on and off air campaign to promote the show across the Nordic region.
With ‘Think Like Gumball’ the central proposition for the campaign we developed a 3D rendition of Gumball’s brain which had a humorous homemade feel to it in keeping with the quirky, mixed media aesthetic of the show. This was then used across both the on air elements (promo, teaser and OSP) as well as in the off air campaign which included a bespoke design for the OOH sites in Copenhagen which had Gumball jumping out of the top of the poster frame.
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