Beautiful Creative entered the world in 2006 as ‘Beautiful TV’ after a chance encounter in the pub led to an invitation to pitch on the re-brand of a channel for MTV. It was an opportunity too good to miss, midnight oil was burnt, the pitch was won and notice given on our day jobs. The project was the beginning of Beautiful's 13 year history, and what a great place to start it was - the re-brand of MTV Base Africa, Africa’s only dedicated music channel.
In the years that followed our clients started recommending us to their friends and colleagues and the projects kept coming with the scope of the work expanding into promos, sponsorship and advertising. We even picked up a few awards along the way.
As we started working for international brands with larger and more diverse audiences, the briefs became more complex. We have been lucky enough to work on global branding projects including Univision and Telemundo in the US, UKTV, Watch and FX in the UK, 1+1 in Ukraine, DigiFilm in Romania, Nickelodeon Sonic in India, and global broadcast projects including the Olympic Broadcast graphics for London 2012 and the OSP for UEFA Euro 2012.
Our work is now viewed by over 10 million people daily across the world.
As we grew so did our expertise and we dropped the ‘TV’ from the name to reflect our integrated approach that includes print, digital and out-of-home. We became Beautiful Creative, a Design Week top 100 agency.
Throughout our evolution one thing has remained consistent - our passion for combining strategic thinking with carefully considered design to deliver high impact results for our clients. Which is media speak for 'we love what we do, and we care about doing it well'.
Based in London we continue to produce Beautiful work for our clients across the globe that entertains, engages and surprises.